Have you considered your mobile strategy? RTE have!

RTÉ sees 300% increase in mobile penetration. RTÉ websites currently attract about 4.5 million unique visitors per month. These users clock up 135 million page impressions monthly, almost half of which are from mobile devices, up from 15% in 2010. This is testament to the high – speed proliferation and growing popularity of mobile devices.

As a result RTÉ today announced the launch of a new division, RTÉ Digital which will be responsible for leading RTÉ’s overall digital strategy.

A central part of this strategy is to ensure RTÉ’s content is available wherever and whenever the audience requires, it said.

“Audiences are changing dramatically with the advent of new, more affordable and more sophisticated technologies,” says Muirne Laffan, Managing Director, RTÉ Digital. “As the media landscape is evolving, so too is RTÉ The new digital division will bring RTÉ’s content to new audiences in different ways and anticipate the future needs of our users. Whether our audiences want to connect with us on mobile, IPTV, desktop, connected TVs, notebook or on gaming devices, our strategy is to ensure RTÉ content is accessible on whatever device, and everywhere.”

Are you ready to make your content available to your customers wherever they are and when they require it? As developers of The Geolocation-Based Social Media Just Mapped! aka QuoVadis Live! and the LinkedIn-based Digital Business Card Web-Service My Linked In Card we’ve formed Red Flag to bring our mobile, geolocation and social media engineering expertise to businesses. As such if you’re interested in developing a mobile strategy for your business feel free to contact us or give us a call at +353 1 445 4686

Sources:
Sunday Business Post 20.05.12
http://www.fxcentre.com/news.asp?2944361
http://www.rte.ie/blogs/digital/2012/05/21/check-out-our-release-today-launching-rte-digital/

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