IT Glossary

2D Barcode

A scannable barcode which can be read by certain mobile applications (by taking a photo of the barcode) and convey information such as URL etc.

3G

Third Generation of mobile communications systems. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity.

API

Stands for Application Programming Interface. The resource of protocols and languages used for developing compatible applications.

Big Data

Every day we collectively produce 2.5 quintillion bytes of data through social media activity, mobile phones, digital content, emails, sensors, etc. Over the last two years we’ve created 90% of the data in the world today. This is what Big…

Bluetooth

A short distance wireless transfer protocol for connecting devices.

Browser

An application used to access and navigate through the Internet.

CGM

Stands for Consumer Generated Media. Another term for Social Media.

Click-to-call

A function which allows the Mobile user to click on a link to make a telephone call.

Device Detection

The automated process of sorting traffic depending on the device used for access.

GeoTag

When content is tagged with the physical location at which it was created or uploaded.

GPS

Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.

IMEI

The International Mobile Station Equipment Identity or IMEI is a number that uniquely identifies mobile devices worldwide. The IMEI is often printed inside the battery compartment of the phone. It can also be displayed on the mobile' screen by entering…

LBS

Stands for Location Based Services.

Middleware

Software which communicates between two processors.

Mobile App

A mobile app is a downloadable application installed on a smartphone. It can be HTML5 based e.g. HTML5 website packaged as a mobile app or native e.g. developed in a coding language supported by the targeted smartphone’s operating system (Android,…

Mobile Site

A mobile site is a special version of a (desktop) website optimised for smartphones. In a mobile site the content is readable without the necessity of pinching and zooming, the content – including media – is not broken so there's…

PIN

A Personal Identification Number or PIN is a secret numeric password shared between a user and a system that can be used to authenticate the user to the system.

PPC

Stands for Pay Per Click ads. The sponsored results for products or services on SERPs. These ads are only paid for when they are clicked, not when they are displayed.

QR Code

A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. Related Posts In Business With QR Codes (April 17th 2012)

Responsive Design

In web development responsive design is an approach to web design where online content is optimised for multiple devices with varying screen sizes across the traditional Web, monitors, tablets, smartphones and beyond. The content is formatted according to the size…

RSS

Stands for Really Simple Syndication. RSS allows you to receive/syndicate information without having to constantly open new pages in your browser.

Segmentation

Used to filter visitors into distinct characterised groups to analyse visits.

SEO

Search Engine Optimisation (SEO) is a process about making small modifications to parts of a website that when combined with other optimisations could have a noticeable impact on the website’s visitor experience, the website’s visibility in search engines and ultimately…

Smartphone

A smartphone is a mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone.

SMS

Stands for Short Message Service. Electronic messages sent on wireless network.

Social Media

The media that is published, created and shared by individuals on the Internet, such as blogs, images and video.

Social Network

In the online sense, this refers to a type of website model where individual members become part of a broader virtual community.

Tracking

Marketing. Measuring the effectiveness of a campaign by collecting and evaluating statistics.

Traffic

Internet visitors that spend time on a website.

USSD

Stands for Unstructured Supplementary Service Data. Works on all existing GSM phones. Provides session-based communication, enabling a variety of applications.

VoIP

Also known as IP Telephony, VoIP stands for Voiceover Internet Protocol. Allows for telecommunication over the Internet. Skype and Fring are popular examples of VoIP software.

WAP

Stands for Wireless Application Protocol. A technical set of communication standards for the way wireless devices (like cell phones) connect with the Internet.

WIFI

The wireless technology which is the current standard protocol for networking and connecting to the Internet.