Terms & Concepts

2D Barcode

A scannable barcode which can be read by certain mobile applications (by taking a photo of the barcode) and convey information such as URL etc.


Third Generation of mobile communications systems. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity.


Stands for Application Programming Interface. The resource of protocols and languages used for developing compatible applications.

Basic Phone

Any line of entry level mobile phone.

Big Data

Every day we collectively produce 2.5 quintillion bytes of data through social media activity, mobile phones, digital content, emails, sensors, etc. Over the last two years we’ve created 90% of the data in the world today. This is what Big Data is.

From an engineering perspective Big Data is a process whereby large quantities of data are structured, analyzed and modelized in order to make predictions e.g. build predictive models.

Related Posts
Big Data Means Business (May 29th 2012)


A short distance wireless transfer protocol for connecting devices.


An application used to access and navigate through the Internet.


Stands for Consumer Generated Media. Another term for Social Media.


A function which allows the Mobile user to click on a link to make a telephone call.

Device Detection

The automated process of sorting traffic depending on the device used for access.


When content is tagged with the physical location at which it was created or uploaded.


Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.


The International Mobile Station Equipment Identity or IMEI is a number that uniquely identifies mobile devices worldwide. The IMEI is often printed inside the battery compartment of the phone. It can also be displayed on the mobile' screen by entering *#06# on the dialpad.


Stands for Location Based Services.


Software which communicates between two processors.

Mobile App

A mobile app is a downloadable application installed on a smartphone. It can be HTML5 based e.g. HTML5 website packaged as a mobile app or native e.g. developed in a coding language supported by the targeted smartphone’s operating system (Android, iOS, etc.). Once it’s installed most apps don’t require an Internet connection to run making the content available even when there’s no Internet connection. For an example of native mobile app have look at SMS Loc8.

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Responsive Design, Mobile Site Or Mobile App?

Mobile Site

A mobile site is a special version of a (desktop) website optimised for smartphones. In a mobile site the content is readable without the necessity of pinching and zooming, the content – including media – is not broken so there's no horizontal scrolling, buttons are thumb friendly. A mobile site also boasts unique features such as click-to-call buttons.

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Responsive Design, Mobile Site Or Mobile App?


A Personal Identification Number or PIN is a secret numeric password shared between a user and a system that can be used to authenticate the user to the system.


Stands for Pay Per Click ads. The sponsored results for products or services on SERPs. These ads are only paid for when they are clicked, not when they are displayed.

QR Code

A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones.

Related Posts
In Business With QR Codes (April 17th 2012)

Responsive Design

In web development responsive design is an approach to web design where online content is optimised for multiple devices with varying screen sizes across the traditional Web, monitors, tablets, smartphones and beyond. The content is formatted according to the size and orientation of the device’s screen. For an example of responsive design have a look at the website we’ve developed for the Irish Living Foods Association, resize the window and see how the content automatically adapts to the screen size.

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Responsive Design, Mobile Site Or Mobile App?


Stands for Really Simple Syndication. RSS allows you to receive/syndicate information without having to constantly open new pages in your browser.


Used to filter visitors into distinct characterised groups to analyse visits.


Search Engine Optimisation (SEO) is a process about making small modifications to parts of a website that when combined with other optimisations could have a noticeable impact on the website’s visitor experience, the website’s visibility in search engines and ultimately the website’s performance in organic search results.


A smartphone is a mobile phone built on a mobile computing platform, with more advanced computing ability and connectivity than a feature phone.


Stands for Short Message Service. Electronic messages sent on wireless network.

Social Media

The media that is published, created and shared by individuals on the Internet, such as blogs, images and video.

Social Network

In the online sense, this refers to a type of website model where individual members become part of a broader virtual community.


Marketing. Measuring the effectiveness of a campaign by collecting and evaluating statistics.


Internet visitors that spend time on a website.


Stands for Unstructured Supplementary Service Data. Works on all existing GSM phones. Provides session-based communication, enabling a variety of applications.


Also known as IP Telephony, VoIP stands for Voiceover Internet Protocol. Allows for telecommunication over the Internet. Skype and Fring are popular examples of VoIP software.


Stands for Wireless Application Protocol. A technical set of communication standards for the way wireless devices (like cell phones) connect with the Internet.


The wireless technology which is the current standard protocol for networking and connecting to the Internet.