Author

Red Flag

SEO

Posted 29 May 2012 by IN

Search Engine Optimisation (SEO) is a process about making small modifications to parts of a website that when combined with other optimisations could have a noticeable impact on the website’s visitor experience, the website’s visibility in search engines and ultimately the website’s performance in organic search results.

Segmentation

Posted 29 May 2012 by IN

Used to filter visitors into distinct characterised groups to analyse visits.

RSS

Posted 29 May 2012 by IN

Stands for Really Simple Syndication. RSS allows you to receive/syndicate information without having to constantly open new pages in your browser.

PPC

Posted 29 May 2012 by IN

Stands for Pay Per Click ads. The sponsored results for products or services on SERPs. These ads are only paid for when they are clicked, not when they are displayed.

Middleware

Posted 29 May 2012 by IN

Software which communicates between two processors.

LBS

Posted 29 May 2012 by IN

Stands for Location Based Services.

GPS

Posted 29 May 2012 by IN

Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.

GeoTag

Posted 29 May 2012 by IN

When content is tagged with the physical location at which it was created or uploaded.

Device Detection

Posted 29 May 2012 by IN

The automated process of sorting traffic depending on the device used for access.

Click-to-call

Posted 29 May 2012 by IN

A function which allows the Mobile user to click on a link to make a telephone call.