Red Flag


Search Engine Optimisation (SEO) is a process about making small modifications to parts of a website that when combined with other optimisations could have a noticeable impact on the website’s visitor experience, the website’s visibility in search engines and ultimately the website’s performance in organic search results.


Used to filter visitors into distinct characterised groups to analyse visits.


Stands for Really Simple Syndication. RSS allows you to receive/syndicate information without having to constantly open new pages in your browser.


Stands for Pay Per Click ads. The sponsored results for products or services on SERPs. These ads are only paid for when they are clicked, not when they are displayed.


Software which communicates between two processors.


Stands for Location Based Services.


Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.


When content is tagged with the physical location at which it was created or uploaded.

Device Detection

The automated process of sorting traffic depending on the device used for access.


A function which allows the Mobile user to click on a link to make a telephone call.