The rise of smartphones is creating smarter Consumers, creating more opportunities for smarter marketing. Smartphones are always on, always with us, and always connected. In one week we’ve browsed the internet, used a search engine, watched a video, and connected with our friends– all our smartphones. Smartphones have become the ultimate shopping companion, transforming us into more savvy consumers. 79% use a smartphone to help with shopping. Nearly 75% of shoppers made a purchase as a direct result of the info we got from our smartphones.